MIDDAY BASH
WEDNESDAYS | JUNE 10 • JULY 8 • AUGUST 5 • SEPTEMBER 9
PARCEL 5
Midday Bash is the perfect option for those looking for a quick and delicious meal during the week in downtown Rochester. Foodies can enjoy a variety of local food trucks, while also relaxing in massage chairs, enjoying musical entertainment, games, giveaways, and more. Downtown Definitely Events also feature a promotional partnership program that promotes a rotation of local businesses at each Midday Bash event.
11:30 AM - 1:30 PM
WEDNESDAYS | JUNE 10 • JULY 8 • AUGUST 5 • SEPTEMBER 9
PARCEL 5, 285. E. MAIN ST., ROCHESTER
FREE TO ATTEND!
food trucks
JUNE 10
Dars Delights
Eat Greek
Neno’s Gourmet Mexican Street Food
Rob’s Kabobs
Roll N Deep
Roc Dilla
Vasko’s on Wheels
Wraps on Wheels
JULY 8
546 Waffles & Chicken
Big Papa Taco
Chef’s Mobile Kitchen
Dars Delights
Meat the Press
Melt Food Truck
Roc Bowlevard
Vasko’s on Wheels
AUGUST 5
Eat Greek
K.O.B.Q.
Neno’s Gourmet Mexican Street Food
Rob’s Kabobs
Roc Dilla
Roll N Deep
Uncle Buck’s BBQ
Wraps on Wheels
SEPTEMBER 9
546 Waffles & Chicken
Chef’s Mobile Kitchen
Cookie Coma
K.O.B.Q.
Meat the Press
Melt Food Truck
Roc Bowlevard
Roll N Deep
local vendors
JUNE 10
FlynnStoned
Empire Justice
Helio Health
Jenni Pink Sweet Treats
Mercantile on Main & Sibley Square
My Bookery ROC
Rochester Public Library
Wakem-Up Ministry
JULY 8
FlynnStoned
Helio Health
Jae Luxe Nails
Jenni Pink Sweet Treats
Lifespan
Mercantile on Main & Sibley Square
My Bookery ROC
Rochester Public Library
RG&E
AUGUST 5
FlynnStoned
Helio Health
Mercantile on Main & Sibley Square
My Bookery ROC
RG&E
SEPTEMBER 9
FlynnStoned
Helio Health
Hickok Center for Brain Injury
Lifespan
Mercantile on Main & Sibley Square
My Bookery ROC
Rochester Public Library
RG&E
small business spotlight
Each Midday Bash features a rotating Small Business Spotlight, highlighting a different Rochester business at every event. Meet local entrepreneurs, discover new products and services, shop local, and connect with the businesses helping shape downtown Rochester.
JUNE 10
Side Bar is a downtown Rochester restaurant and lounge known for its creative cocktails, lively atmosphere, and flavorful jerk fusion menu that blends Caribbean, American, and Asian influences. Located on South Avenue, Side Bar has become a local favorite for signature drinks, late-night energy, and crowd-pleasing dishes like their famous Loaded Jerk Chicken Fries.
JULY 8
Ludwig's Center Stage Cafe is a beloved downtown Rochester eatery located in the heart of the East End. Known for its homemade soups, fresh sandwiches, salads, and breakfast offerings, Ludwig's serves locals, workers, students, and visitors alike. Its welcoming atmosphere, friendly service, and convenient location make it a longtime community favorite.
AUGUST 5
Aqua Vitae is a craft cocktail bar in Rochester's East End known for its expertly crafted drinks, premium spirits selection, and upscale yet approachable atmosphere. Featuring creative cocktails, tastings, live entertainment, and knowledgeable service, Aqua Vitae has become a popular destination for cocktail enthusiasts and downtown nightlife seekers.
SEPTEMBER 9
Frenchman Street is a New Orleans-inspired restaurant in downtown Rochester that brings the flavors of Louisiana to the city with authentic Cajun and Creole cuisine. Located in The Mercantile on Main, it is known for house-smoked meats, scratch-made ingredients, po' boys, gumbo, and other Southern specialties served in a casual, welcoming atmosphere.
June 10
Dan Atkinson Trio
live music
July 8
Mikey Dimambro
August 5
The Sideburns
September 9
Be a part of downtown definitely events
apply now to become a vendor!
We’re now accepting vendor applications for the 2026 season.
This opportunity is open to retailers and community organizations, including nonprofits, to showcase their work, promote services, or engage with attendees
All events are outdoors, and vendors must provide their own 10-by-10-foot tent, tables, and chairs. Participation is free, but space is limited.
GETTING TO PARCEL 5
BIKE RACKS
You are welcome to park your bicycle in the racks located around Parcel 5. It is recommended that you secure your bike by locking it up in the nearby bike racks.
E-BIKE & SCOOTER SHARE
Veo’s Shared Micromobility Program e-bikes and scooters are a fun and affordable way to get around and explore Rochester on two wheels. Download the Veo app to learn more.
BUS ROUTES – REGIONAL TRANSIT SERVICE
Parcel 5 can be directly accessed from several transit routes. To view the maps visit: myrts.com/Maps-Schedules/RTS-Monroe/Schedule-pdfs. The RTS Transit Center on St. Paul St is a short walk to Parcel 5. Visit myRTS.com for more information and to download the Where’s My Bus? app for real-time bus arrival info on your smartphone from Google Play and the App Store.
PARKING
Midday Bash does not operate any parking but there are many surface lots and ramp parking garages conveniently located near the event. Metered on-street parking is in service from 8 a.m. to 6 p.m. on weekdays. Please read the signs and only park in legal spots. Midtown Garage is off of Clinton and Broad St. It has a 6 ft. clearance. The entrance is located directly across from Tower280. Rates are $2 for the first 2 hours and an additional $2 for each hour or a fraction of an hour after that. For Parcel 5 events, there is a stairwell that leads straight into the space on Andrew Langston Way.
thank you to our partners
THANK YOU TO OUR SPONSORS
