downtown data


Visitation Data

q4 2025

Infographic showing website visit statistics with 4.4 million weekday daily average visits, 42.4 thousand weekend daily average visits, and a section about an event on October 18th at Downtown Rochester.

*Data above includes visits from residents, workers, and visitors longer than 10 minutes to the downtown core of Rochester, NY.
Source: Placer.ai | Period: 10/01/25 - 12/31/25

2025 SNAPSHOT

16.5M
Total Visits

7.1% Increase Year-Over-Year

2.2M
Total unique visitors


Total Visits, 2019 - 2025

46.3K
weekday daily average

6.9% Increase Year-Over-Year

42.1K
Weekend daily average

7.4% Increase Year-Over-Year

*All visits include residents, workers, and visitors to the downtown core. Source: Placer.ai

20 new ground floor businesses

opened in the heart of downtown in 2025

$491+ million downtown investment

in announced and completed projects in 2025

DOWNTOWN BY THE NUMBERS

Infographic with statistics: over 10,800 residents, 94% residential occupancy rate, 19 cultural and entertainment institutions, 193 innovation businesses, 105 eating and drinking establishments, 50 sites on the National Register of Historic Places, 7 hotels, and 6 breweries.

2024 SNAPSHOT

15.4M
Total Visits

2.2M
Total unique visitors

43.3K
Weekday Daily Average

39.2K
Weekend Daily Average

*Unless otherwise stated, all visits include residents, workers, and visitors to the downtown core. Source: Placer.ai

RDDC CORPORATE INFORMATION